International Marketing class 2012
On Thursday the 22nd of March, MKCITY COLLEGE International Marketing class visited MacDonald’s seaside restaurant in Larnaca, for a field work regarding product adaptation to the local culture when engaging business across international markets. The International Marketing Class consists of students from a diversity of backgrounds and cultures.
There we met the Marketing Executive of McDonalds Ms. Eleni Kolokasides who acquainted us outstandingly through a very constructive presentation about McDonalds in Cyprus: I) History-Franchise. II) Product Adaptation/Localization. III) Promotion.
On behalf of MKCITY College we would like to thank Ms. Eleni Kolokasides for her very valuable information she gave us and at the same time we would like to show gratitude to Mr. Renos Andreou (Owner).